The company was founded in 1977 by Atari founder Nolan Bushnell as Chuck E. Cheese's Pizza Time Theatre.
In 1984, Pizza Time Theatre, Inc, filed for Chapter 11 bankruptcy and was purchased by competitor ShowBiz Pizza Place, which also featured pizza, video games, and singing animatronic characters. The company then changed its name to Showbiz Pizza Time, Inc. It was also at this time that Richard M. Frank became the CEO and decided to change the target audience from the 10 to 17 years age group to the 0 to 12 years range they have today. Both the Chuck E. Cheese's and ShowBiz names continued to be used until 1992, when Chuck E. Cheese's Pizza became the name for all of the restaurants.Chucky Cheese?
I knew Chucky Cheese served food, but I didn't know it was a restuarant.
Sorry, idk.
Chuck E. Cheese's Pizza Time Theatre?Chucky Cheese?
Chuck E. Cheese's and Showbiz pizza were two separate companies at one time, but they've since all become Chuck E. Cheese's.
Actually, that jingle, "Chuck E. Cheese's, where a kid can be a kid!", used to be, "Showbiz Pizza, where a kid can be a kid!"
Below are some links for more info.
Well, Me Growing Up, I Remember Some Other "Show Biz Pizza" Type Of Place!! I Never Went But I Remember The Commercials Watching Saturday Morning Cartoons!!!
Then, Now That I Think About It, Whatever Happened To Show Biz?? That "Chunky Cheese" Rat Scares The Hell Out Of Me!!! I Don't See How Kids Like That Over-Grown Rat, With His Big A.ss Retarded Smile And Cross-Eye Looking Head !!!!Chucky Cheese?
showbiz pizza
Where I lived it was called Showbiz Pizza before changing to Chucky Cheese.
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